In 2020 pretty much every company took it on the chin when it came to trade shows. Either they were canceled or went virtual, which was the kiss of death to a well-planned marketing budget. With a vaccine in place, an election culminated and a planned return to near-normal, 2021 should be see a return…
Category: Marketing Strategy
To Catch a Mouse, Make a Noise Like a Cheese
(This is a repost of a blog I wrote for Agent Associates in October 2013.) Recently I had coffee with a contact who is an Integra Telecom channel manager. Listening to him describe their new product offerings, I could not help but remember a book called To Catch a Mouse, Make a Noise Like a…